VIDEO | by WSJLive

ESPN Grabs Political Ads

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VIDEO DESCRIPTION:
ESPN has come up with an innovative way to get a bigger piece of election-year advertising: selling a chunk of its ad time ...
to a cable-operator group that sells the time to political campaigns. The deal overcomes an issue that national cable networks have had: most political ads are sold locally on broadcast stations. Suzanne Vranica has details on Lunch Break.
Posted: 07/10/2012 | Views: 100 | Duration: 02:51
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