There wil be a huge, tranformation change in the television, with mass advertisting migration to digital video in about five
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years, but one of most important trends to watch right now is the emergence of "mangetic" content - or company-sponosored, informational video says Geoff Ramsey, Chairman and co-founderof eMarketer, in this interview with Beet.TV We spoke with him about the evolution of the medium in this roof-top interview during hte Monaco Media Forum.
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