eMarketer's Noah Elkin on Mobile Commerce Trends
( 02:47 )
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VIDEO DESCRIPTION:

The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?". Noah Elkin from eMarketer explains what happens in the market these days regarding mobile e-commerce penetration.

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