VIDEO
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by
BeetTV
EBU Director General on the First Digital Olympics
VIDEO DESCRIPTION:
The success of the London 2012 Olympics, the "first digital Olympics," was a historic moment for the television as multi-feed,
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multi-screen event, says Ingrid Deltenere, Director General of the European Broadcasting Union (EBU), in this interview with Beet.TV While digital video wont change the footprint of television on a pure numbers basis, it will greatly enhance the "stickiness" of programming through personalization. We interviewed her yesterday at the IBC conference.
Posted: 09/07/2012
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Views: 1,152
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Duration: 02:42
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