Early TV Everywhere Data Finds Consumers Tolerate More Ads Online
( 02:18 )
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Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Comcast's TV Everywhere.Executives at sister networks History Channel and A&E tell me that when they increased the number of ads in full-length episodes of their shows by 20% in the early TV Everywhere roll-outs, viewers still watched the episodes to completion by the same amount. That means the increased ad load isn't turning viewers off.

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