DIY Culture: Hack Your Stuff with Silicone Rubber 'Sugru'
( 04:18 )
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VIDEO DESCRIPTION:

sugru (www.sugru.com) is a new material designed to give people an easy way to hack and repair their stuff. Jane ni Dhulchaointigh, the inventor of sugru, tells the story of the invention - bringing it from an idea she had as a student, through to developing the technology, building a business and fueling a movement of everyday hacking & repairing.

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