Digitas' Shlachter: How Big Data Can Drive Digital Video Value
( 08:28 )
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While video may largely be a branding play, the application of "big data" can make video work harder, says Adam Shlachter, Senior VP and Digital Video Media Lead at Digitas. He spoke to Ashley Swartz, CEO and Founder of Furious Minds, at the Beet.TV Big Data Summit held in New York earlier this month about how data, metrics and video intersect. "We should look at video as a mass vehicle with 150 million people watching video each month, but we can apply data to make it more powerful," he says.

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