Digitas' Dave Marsey on the Value of Ad Networks
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Ad agencies like to be able to optimize their own campaigns and that's why ad exchanges can be a better bet than ad networks, said Dave Marsey, Senior VP and Group Media Director at Digitas, during the Beet.TV online video leadership summit in New York last month. With an ad exchange you can buy the attributes of your audience...it can outperform because you are being more particular about the audience and layering in impressions.

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