'Datafied' Nature: How Mobile Apps Track Climate Change
( 01:37 )
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Mayer-Schonberger and Kenneth Cukier share the future of the big data revolution. What does a car's paint color reveal about its roadworthiness? How did Google searches predict the spread of the H1N1 flu outbreak? One key to answering questions like these is big data. "Big data" refers to our ability to crunch vast collections of information, analyze it instantly, and draw conclusions from it.

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