Curt Hecht on VivaKi's The Pool Video Ad Platform
( 08:47 )
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VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising platform globally. Called The Pool, it has been embraced by eight of the top ten video publishers in China, says Curt Hecht, President of VivaKi Nerve Center, in this exclusive interview with Beet.TV

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