DURATION: 1:52-----------------------------------------SHOTLIST:AP TELEVISION - AP CLIENTS ONLYHyattsville, MD - Jan. 30, 20131. Dog following dish with food2. ++SOUNDBITE UNDER VIDEO++ Pennye Jones-Napier / Co-owner, The Big Bad Woof"It's freeze-dried raw crumbled in with raw goat's milk"3. Sequence showing crumble and goat's milk container4. Dish with food being prepared5. Medium of dog eating from bowl6. Sequence showing chicken, beef, turkey packaging7. Sequence with "raw" labeling on package8. Tilt up on packages in freezerAP TELEVISION - AP CLIENTS ONLYWhite Plains, NY - Dec. 18, 20129. SOUNDBITE: Dr. Douglas Aspros / President, American Veterinary Medical Association"Premium pet foods don't necessarily contain better nutrition, more complete nutrition for your pet ... "10. Sequence with Dr. Aspros examining dog on exam table11. SOUNDBITE: Dr. Douglas Aspros / President, American Veterinary Medical Association"The problem is there is no evidence to suggest that raw or natural diets will prolong pets' lives."AP TELEVISION - AP CLIENTS ONLYHyattsville, MD - Jan. 30, 201312. Slow pan to Big Bad Woof logo outside store13. Sequence with dog inside store14. SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"Animals have lived among us and with us and shared our diets for hundreds of years. And they've done well."15. Slow move along shelves with pet food16. Rack focus on package label17. Tilt up on frozen pet food packages++SOME OF SOUNDBITE UNDER VIDEO++18. SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"In the years we've been in this business, we're seeing that the national brands are getting much stronger, they're getting a lot more market depth ..."19. Tight on label of rabbit dinner20. Tight on label with duck21. Customer opens freezer22. Tight on picture of beef on package23. SOUNDBITE: Pam Wanveer / Pet Owner"... Two Kitchenaid mixers completely fried. Which made it very expensive in the end ..."24. Medium on packages inside freezer25. Tight on price labels26. Customer handling food package27. SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"How much do you want to pay in vet bills later on in life? Because you will have them."28. NAT SOUND of dog eating from bowl29. SOUNDBITE: Pam Wanveer / Pet Owner"Their teeth don't get a lot of tartar. And their ears don't get ear infections. And they don't get skin issues ..."30. Jones-Napier with puppy31. Puppy eating from bowl32. NAT SOUND of bowl scraping along floor33. Puppy eating from bowl34. Puppy finishing, walking away from bowlVOICE-OVER SCRIPT:IT IS WHAT ALL THE *HIP* PETS ARE EATING THESE DAYS ...SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"It's freeze dried raw crumbled in with raw goat's milk ..."SURE, HUMANS HAVE GONE ORGANIC ... BUT NOW, SO HAVE THEIR *PETS* ... CHICKEN ... BEEF ... TURKEY.A RAW FOOD REVOLUTION ... *HIP* ... BUT IS IT HEALTHY?SOUNDBITE: Dr. Douglas Aspros / President, American Veterinary Medical Association"Premium pet foods don't necessarily contain better nutrition, more complete nutrition for your pet ... "DR. DOUGLAS ASPROS IS PRESIDENT OF THE AMERICAN VETERINARY MEDICAL ASSOCIATION ... AND A VET OUTSIDE NEW YORK CITY.SOUNDBITE: Dr. Douglas Aspros / President, American Veterinary Medical Association"The problem is there is no evidence to suggest that raw or natural diets will prolong pets' lives."RAW FOOD *BELIEVERS* ... LIKE THOSE AT THE BIG BAD WOOF IN HYATTSVILLE, MARYLAND ... SAY THE DIET IS CLEAN ... NATURAL ... SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"Animals have lived among us and with us and shared our diets for hundreds of years. And they've done well."PET FOOD IS A BUSINESS IN THE BILLIONS OF DOLLARS ... RAW FOODS A SMALL PERCENTAGE OF THAT ... BUT GROWING ...SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"In the years we've been in this business, we're seeing that the national brands are getting much stronger, they're getting a lot more market depth ..."THE FLAVORS ... *EXOTIC* ... AND AT LEAST YOU DON'T HAVE TO MAKE YOUR OWN, ANYMORE ... SOUNDBITE: Pam Wanveer / Pet Owner"... Two Kitchenaid mixers completely fried. Which made it very expensive in the end ..."GOING RAW CAN BE PRICEY ... THE PAYOFF?SOUNDBITE: Pennye Jones-Napier / Co-owner, The Big Bad Woof"How much do you want to pay in vet bills later on in life? Because you will have them."((NAT break of bowl being pushed))SOUNDBITE: Pam Wanveer / Pet Owner"Their teeth don't get a lot of tartar. And their ears don't get ear infections. And they don't get skin issues ..."BUT THE REAL TEST ... IS *TASTE* ...((NATS of bowl being pushed))AND IT LOOKS LIKE ATTICUS THE YOUNG SIBERIAN HUSKY ... APPROVES.LEE POWELL, THE ASSOCIATED PRESS