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In this Adobe Illustrator video tutorial I show you how to design a logo work flow, from drawing to final logo.
Tags:Business Logo Design Tutorial in Adobe Illustrator,Adobe Illustrator lesson,adobe illustrator tutorial,computer design,design lesson,grafx,logo design
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GrafxTv With Augustine Makachemu www.grafx.tv
Augustine Makachemu: Hi, it's Mack once again, welcome to Grafx TV. In this episode, I'm going to show you my logo design workflow. Okay, in the design brief the client wanted a logo for an organic face cream product. They stated that the illustration had to have leaves someway in the design.
So the first thing I did was I went and chose a color palette and I use the same technique as I used on video number 2, so you can hit over to grafx.tv it's grafx.tv to watch that video or you could go to my YouTube channel at grafxtv. Okay, so this is the color palettes that I came up with, the first thing I did was I did a bit of sketching yeah this is one very good of course normally what I do is I scan the image but in this illustration I had to take a photo off it.
Okay, so this just gives me a rough idea of how the logo was going to look and these are the illustrations of the leaves that I will be going with. What I did now is I went to the pen tool and I'm going to zoom in little bit here by pressing control plus about three times. Okay, so I'm going to change the full ground color to none. So what I then did was I started tracing this -- the sketch. Okay, I'm going to hold the ALT key. Okay, so once I finish tracing that what I then did was I chose the selection tool and change the full ground color, I'll just use any color for now then change it later.
Here we have the first leaf, so what I did is I had to drag it to a new art board for feature tweaking, so I'm just going to drag this to a new art board. So what I then did was I did some further refining because this doesn't really look the way I want it to look. So I'm just going to choose the direct selection tool and then start tweaking this anchor points.
Okay, I think that looks like a leaf, okay let me just adjust this, okay. So by the way this could take a while you have to be really patient. Anyway, so what I did now is I select the whole leaf then I held down the ALT key to duplicate it and then I had to rotate it to make it face the other way. So I'm just going to click and then just drag this to flip it horizontal and what I'm also going to do is I'm going to make it a bit smaller, so I'm going to hold on the Shift key and just adjust the size like so.
Okay, so what I then did was I started looking at some fonts that could go well with the logo, so I had to look at different variations off serif and sans serif fonts. So what I did is I just type the name LALENA because this is the name of the company to come up with all these different variations what I did was I'm just going to press control zero so we can see the art board in full. So what I did was I just type the name LALENA and then what I did is I highlighted the text and then went to the fonts I started choosing just different variations just clicking that and use my down arrow like so. Okay, so I came up with these different types of fonts, I'm just going to delete that, okay.
What I then did was I was looking closely at these because I wanted a font that really looks elegant and to be honest all these are quite nice especially this one this was quite good as well but finally, I ended up going ahead with this one which was the Helvetica. Okay, so what I then did was just to have an idea of how the logo is going to look, I put the leaves on the logo, I tried different positions, I also tried like maybe putting it at the end like so but then that didn't really look quite nice.
So anyway, what I'm going to do now because all these ones I know a way I'm just going to delete - I'm just going to delete all these fonts. Okay, so I'm just going to drag this to the center, okay so I started playing along with the color now. So, I just highlighted this and choose the color picker just to see which colors went very well with the fonts. So basically I were just trying out all these color variations, yeah to see a - which combination was good. I feel the best position was to put the leaves above this L letter like so maybe chance it make the size a bit smaller, okay. So, what I then did was I know I wasn't very happy with all the text was so close together, so what I did was I highlighted the text and went to the character and adjusted the tracking so I started off by using 75 that wasn't good enough. So I tried a 100 eventually I think it went worth 200 you see and that started looking the way I really wanted to look and just going go to my final composition here.
So this is what I ended up with I chose these colors because I thought these were the best colors that went with the logo. So I'll just show you how I applied the two different colors to the leaves, so what should do is you just highlight the leaf choose the color picker then just click on the color that you want and then for the other leaf you do the same thing you go to the color picker and then click on the lighter green if you want to do to change the text color you again well highlight the text apply the color and then for the face cream I did the same thing I just typed.
Okay, I'm just going to choose the font here which is Helvetica, okay and I did the same thing I went to the tracking and increase tracking I think that was more than 300 but anyway that's how you adjust the tracking. Then to make the text a bit larger I just hold the sides and then just dragged out like so and then apply the color by choosing the color picker again and then choosing the color that you want okay. So what I then did was I grouped these two elements together by highlighting them and then going to objects then group.
And then I highlighted the whole logo and then aligned it center by clicking the horizontal line center and then finally what I did was because sometimes when you take this to the printers, the printers won't have the font so the best way to, to do with that is to, to create the outlines. So what I did was I selected the whole logo and then went to type create outlines. So I'm just going to move over here to the final to the final design. Yeah, so this is the final design I came up with and I just created a black and white version just to see how the logo would look like without color, so that's it. For any future tutorial updates you can follow, me on Twitter at mak17 and tell me what you think about my videos by leaving a comment below. Thanks for watching and see you in the next episode.