Ed Welburn, gm's VP of Global Design, walks us through the history of Buick styling -- including the Y-Job concept and the
first real view.
Tags:Buick's Design History ,Buick History,History of Buick,2010 lacrosse sneak peek,buick styling,buicks design history,car reviews,motor trend
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The history of Buick design is very much a statement of the history of the auto industry.
From a very strong designs in this --
From over the years, Buick continues to evolve and to have very strong design statements that had an influence on the whole industry.
It is one of the crown jewels of General Motors. This is considered the real first dream car or concept car and it was an opportunity for the design team to explore a lot of new concepts. The whole proportion to the -- much lower car, sleeker design, much more integrated fingers to the body shape, hidden head lamps. This car was just like years ahead of every other car at the time, not only did it influence every Buick. But I think it influenced the entire auto industry.
I believe we are entering into a whole new renaissance in Buick design, one which I am very excited about. I think that the strongest brands are the ones that have a deep history, a history of great vehicles, and great design aesthetic about on brand and you really build on but you certainly want to build on in a very contemporary, very modern way. Buick is certainly one of those brands.