Beauty is big business, with thousands of new products on store shelves each year. How do you know which ones to choose?
They call it the "Oscars of the beauty biz" – "Cosmetic Executive Women" or "CEW" beauty awards. When more than 3,600 of the industry’s experts get together and award the most innovative products of the year.
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Josie Miller: Beauty is big business with thousands of new products in store shelves each year. How do you know which ones to choose?
Kim Kardashian: I’m such a beauty junkie. I mean, I have every product. I’ve tried everything and every category.
Whitney Port: I’m always sector for like going to be at the spice stores and always on the drug stores I find like I could spend hours in there.
Selita Ebanks: I love trying new things, new scents, new make-up, new lotions. I’m pretty obsessed.
Josie Miller: Even celebs could use some help choosing the right beauty buys and here it is. They call it the Oscars of the beauty biz.
Male: (Singing) The Beauty Awards are the beauty in you! That’s been the theme every year.
Josie Miller: Cosmetic Executive Women or CEW Beauty Awards. And more than 3,600 of the industry’s experts get together and award the most innovative products of the year.
Carlotta Jacobson: CEW’s organization of cosmetic women that are in the industry working in the industry and so there’s a real expertise that they have. And they really can judge what a good product is. What are the best products that are coming up because they’re so many products that are available to today? Who’s going to judge which one that’s affordable, that’s accessible, all the things that women are looking for right now? And experts say that’s why they’re looking for products that actually do something and have a quick result.
Linda Wells: We’re seeing a lot of antioxidants, anti-agers with active ingredients and a lot of natural ingredients too that somehow have real potent value. The key thing though is multiple benefits. In single products, you’re getting the most thing for your pocket.
Josie Miller: So what are the most innovative products in skin care this year?
Kim Kardashian: And the winner is…
Josie Miller: Garnier Nutritionist Skin Renewal Wakening Face Massager, Lancolm Genifique Youth Activating Concentrate, for your body: Fresh Sugar Acai Body Scrub, Vaseline Sheer Infusion with Stratys 3 for the ultimate skin hydration and Dr. Andrew Weil for Origins Night Health Bedtime Spray with all natural ingredients to help you get a good night sleep. What else?
Female: We’re seeing more and more products that blend, make-up and skin care benefits in one. So, it might be a skin care product with some tint in it or it might be a make-up product with skin care benefits.
Josie Miller: Best in face, Cover Girl Simply Ageless Sculpting Blush that sculpts cheekbones for an ageless glow using Olay’s Regenerist Serum and what about fragrance?—according to prestigious Lola by Marc Jacobs wins for best women’s scent.
Jill Scalamadre: For the consumer, this award really helps her vent out the good, the bad and the indifferent. It really helps her understand what’s best for me. What works out there?
Kim Kardashian: I’m definitely taking some notes and trying a lot of new stuff once I’m done here.
Josie Miller: So, there you have it, the best of the best when it comes to beauty. Just look for that pink CEW Awards seal on all these winning products and never make a beauty blunder again. In New York, I’m Josie Miller.