Behind-the-Scenes of The Lanvin Ad for H&M

Natasha: My name is Natasha Poly and I’ll be out today working for the corporation Lanvin Ad for H&M. And just having a lot of fun today and I'm super excited.

Mike: The story is loosely as a dream based on the idea that that the designer is having a dream sort of a body’s collection which is not so far from the truth because the designer is quite an eccentric guy who does have this kind of dreams. So, within that dream, there is a possibility obviously that you can get some crazy things, not so realistic because we’re in dream world.

Margareta: Although he's very much a person who has a lot of imagination and a lot of dreams and where he get his inspiration from because he’s so multi-talented. And I think also when he makes his drawings, his glasses. You can also see he's a real artist.

Alber: You know that the logo that we have at Lanvin is the mother and the daughter is the two generation which is also something we push those of here is to be more democratic with the people that will be wearing the clothes. That’s why I love the idea of having the grandmother and the mother and the granddaughter all wearing the same dresses.

Hannelore: I love it that he’s here and that he is really part of the whole process and he’s excited as a little kid. And it’s really nice to see and that also helps for you as a model. You also want to be part of it.

Mike: This is going to be good. Normally, when you do something like this, they’ll say, okay, 60 seconds and 30 seconds. And this is five minutes, six minutes as long as it needs to be. You know it’s a film. And it’s designed as something that’s entertaining. And at the same time, you learn something about this particular design. And it’s going to be in the store and it's going to be on the internet. And it’s going to be in the cinema and so on. So it has many functions.

Hannelore: I think it will be amazing. I'm really, really curious how they all go and like to make the puzzle fit. I can't wait to see it, really. It's going to be good.