VIDEO
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by
BeetTV
BBC Global Digital Chief on Facebook ROI
VIDEO DESCRIPTION:
Social media is not a marketing solution but a "profit center" for the BBC's commercial Web sites, says Daniel Heaf, Director
...
of Digital for BBC Worldwide in this exclusive interview with Beet.TV. Facebook's ROI for sites such as TopGear , is "pretty staggering," says Heaf who says that the page has 12 million fans who drive 30 percent of the site's traffic.
Posted: 05/25/2011
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Views: 1,657
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Duration: 01:59
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