The "Art Reel" may be the newest way to pitch a movie to Hollywood. James Cameron's post team discusses the workflow on Avatar
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Steve: And June was so, he was so excited about the new technology and what we were doing. That he was always, always willing to take time to explain the process, demonstrate it and show how the virtual camera work. have John take it up stairs and show him a scene that we was near completion or even in template form or show them the 3D demo real or show them the art reel. It was just, it was an open, you know I mean the day I came to interview all of a sudden security came all around. The king of Jordan was there and it was like what is going on here, man dignitaries we had directors of every level, we had actors, we have studio heads. people coming in and they were fascinated with what was going on here. Jim was always more than willing to demonstrate what the process is. Female1: I know that a lot of work was firmed out all over the world. So, in speaking about the challenges of sometimes really understanding what was, looked at. How was that breach or bridge dealing with people that or locations for a way out times? Joyce: You mean getting it all in front of Jim? Female1: Or just getting his what he wanted. Joyce: Communicated? Female1: Communicated properly. Joyce: Well we did this, we had this polycom system that he uses where he’s sitting in his avid and a theater with a big screen and there’s a camera pointed at that screen and there’s one pointed at him that they’re seeing on the other side and he’s seeing the people on the other side. And then he points at the screen with his laser pointer and basically he per ticks the work that way. We all of that is recorded, the notes are taken, published and part trying to do is we’re meeting with frame store and something in that scene related to something Aileen was doing that they got those shots for reference and kind of keeping everybody tied in with each other creatively. Which you know any time you’re sharing shots it’s the biggest challenge to make it all at the same movie. And not different facilities work not pop out. Female1: It seems but with so much of the new technology that was used on that film, there might not have been some of the traditional elements like a story board. Was this ever, ever story boarded out or there certain elements that were very pre planned prior to or shoot in? John: And there were story boards that are done and there’s a lot of previews that was done, there was a lot of things that was done but things kept evolving and changing as they’re going along. Janace: I think the art reel is probably the most fixative story board tight thing that we had which was a combination of story boards, art work, concept drawings, voice over and that was referred to. John: Many time over and over, Jim did a four and a half minute art reel basically, then laid story and it was kind of laid the progression and there were shots done in a sort of told you what its going to look like and what things are going to be happening. So and that’s the first day that I started as what John Leno, that produced the show, and that’s the same thing for Steve. I don’t know the other guys as well. Steve: I think one of the things that I remember Jim telling me that they had just piles and piles of design and drawings and creature design and environment design and character design and he said you can’t just give this to executives to look at. So he wanted to present it in a way that gave an inkling of how story was going to be told with music and voice over. I mean that film was even cast it was basically the way to present the design elements that has been work on for already a year or two. It was just so a very elaborate way to present this concept and ideas. Female1: Actually there’s many questions that I loved to ask but one little specifically really was curious about were there were so many different layers and levels of everything that occurring within the movie, what was the system actually like to keep things straight. Were there a number of a system that were constantly be on set that were keeping track of a large board. Janace: Assistance Coordinator. John: It was all original.