In this video we learn the basics of assessing your site – Eyetracking, Paper prototyping, Web analytics
Tags:Assessing your Site,eyetracking,paper prototyping,web analytics,website usability,ecommerce
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Assessing your Site
Okay Eyetracking. Eyetracking remember this left diagrams where people are looking pounds and a laser of people’s eyes. Eyetracking records eye movement so what you do is you sensor the front of your computer screen, your sites. You also is performing the tasks at your site and you down know how to talk because talking will tend to look at you and your eyes would go everywhere and this is supposing to do their thing and you track whether your eyes are looking. If you think about the using way to testing the way when you are observing someone you see with the cursor goes because nobody by the cursor keys is kind of by the looking subconsciously and you imagine that talking aloud anyway. Personally, I don’t think that this gives a whole lot more value and think aloud using the way if you’re testing. It gives you nice diagram but in terms of usable information, to think loud because you are getting some of the think a lot of the same time and you are able to ask a question that probably gives you if I would suggest a better qualitative idea of what’s going on. So I'm not a big fan of Eyetracking. A lot of people like it because it gives you pretty diagrams that a few signs effect and also I would just quite like it because once you apply this equipment it is very expensive equipment you need to self service in order to get anything out of it. So then I just think care if that would actually give you any for more than break it easy but it is testing. You can of course off to the session once you’ve or someone did and have a problem off then what they are thinking at that point but is never as good because that flies out the head straight away. So these are the present computer that just said the pro hit maps pretty become feedbacks and people tend to give them so much creation that turn to be too much into there are often.
Trans ford typing are the sensor that they have left. Before striping, this is where instead of having an appropriate website to test, you just design the flip side of paper and you show them the paper design and you say this is our home page what do you think? Where would you click if you wanted to do this? And they would say okay click here, just give them the pen and they go and click here. They would say okay well this is the drop down to open this. it is very, very hand ruin and this is the drop down to open this what would you do next? I'll choose that one. Okay then you give the new page you have previously drawn previous on 24 previously draw that. This is what you get. What would you do next?
So it allows you to try and get feedback on your design very, very early on for you’ve bold it actually building it. Inform to do this that if you think about the number of times you’ve designed sites there’s almost always arguments about the really high level audios and how are we going to design the site but it would say it’s going to be plus the design plus it’s going to be. That is the source of arguments. They are good before its tapping because you could get feedback on these questions really on and on. Well, then just picking one with those both likes and then putting up interm of appropriate type. It takes time a money, you can took documentation to expert doing effort and then testing it because at that point, you come and change feminine for something since really anymore. What you can do is tweak and may the best to where you go. So this is what the first that is quite good.
Quick creative design at the beginning of the designed process and this is what you just started up but you just put in fonts of them and can't point the click and then you just slide the next three thunders. Well about the next six is supposed to be man from heaven. It supposed to be gold, it supposed to be real life dates at more people actually doing on your site when that sets at home with the dodges of biscuit with that sort look in order between their legs which is like as inset you high fidelities you can get. So in theory, if you got really good web data, you either need to use the rest of the staff. You can just understand it highly how people are using your sites.
Unfortunately, I'm going to fortune this slight. Unfortunately, anyone has used web data nor it can be actually big to get a site tacked appropriately reporting accurately and have comfort in assuming the data. So there are all from where it finally takes is not the solution to your problems. It might help identify problems such as you know page one of the brochure quest persue is a hundred paper thank your page of about two paper if you got a problem here but then you probably have to go away and find that the problem is either by tricking the design or on your real lab website, AB testing it which could be great if you trusted data. If you don’t trust the data tool which uses the site and then like the data. If you didn’t trusted the tool, then you would have to use by the testing paper first or something with that. AB testing is a very good way of trying to find out what’s going on.