VIDEO
|
by
BeetTV
Aol Building Branded Experience Not Branded Entertainment
VIDEO DESCRIPTION:
With the launch of the Heidi Klum site and video series, Aol is not creating a new show but a branded experiences, says Jeff
...
Levick, President of Aol Advertising explains in this interview with BeetTV. He explains that the role of brand integration into these experiences need to be authentic to work.
Posted: 06/08/2011
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Views: 1,711
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Duration: 02:10
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