Ann Derry on the New HD Online Video Channel at New York Times

We’re in the process of launching a new player with Bright Cove. The video player, it’s
going to look somewhat similar to what we’ve already to what we’ve already have. It’s
like the layout can be familiar enough to people but it’s got a black background which is
a much better place to play video. The player is 16:9 which is the way we are shooting
video now. We’re shooting actually with high definition cameras and so that everything
comes out in 16:9 format.

And we will actually have an HD, High Definition Channel eventually in the player
although not only launch it. So I think it’s going to be a better viewing experience.
You’re going to be able to navigate more clearly kind of through the channel and you’re
going to be able to see related videos and just kind of other videos on the site a little more
cleanly and clearly than you do now.

When we shoot video, we assume that it’s going to be on multiple platforms so, at this
point when you buy cameras, we just bought any cameras. I mean there’s no reason not to
buy HD. That’s pretty much what everyone is doing. But also we’re not, we don’t
consider it just web, just web video, we pretty much, most of us come from broadcasts so
we shoot it.

We always shot in edited the broadcast quality, when you download our video on iTunes,
you want it to be—it’s going to be you know, full res., full screen, beautiful kind of
broadcasts qualities, you want it to look that way. We also provide video to our network
partners so NBC is running our video, we have our videos on Tivo, our video it runs on
Jet Blue, so we assume it could be anywhere and it’s going to be anywhere we want it to
look good.