Hi! welcome to watchmojo.com. Today we'll discover a clothing that's not just cool and sexy, but also ethical. When two young entrepreneurs wanted to make a difference within their environment, they created the Oom ethikwear of philosophy. Can you sort of summarize your philosophy.

Pascal Benoksas: It's locally made, social organisms and on top of that we're giving to person of ourselves to different causes, which is danslarue, who helps homeless young people, equiterre who takes care of promoting Oom and fair trade activities around Quebec. The third one which is the breakfast club of Quebec, who just take care of young kids, who doesn't have breakfast each morning before going to school.

Host What does the Oom mean or stand for?

Pascale Clauzier: It's a word that it says in the mantra.

Pascal Benoksas: Three little letters easy to remember. On top of that, there is like two O, right next to each other. We gave like a urban style to it, with the two little dots.

Host: What's more important to you, the fashion aspect or the social consciousness or really a combination?

Pascale Clauzier: It's personal for us to do what we do it's because we want it to do it for us, for our realization and the participation of our person in the society. Fashion, it helps because I could say, like, fashion has influenced a little bit people, so we said maybe if we put a good influence, a positive influence, maybe the world would be a little bit better.

Pascal Benoksas: We are offering to people, positive and engage messages on our T-shirts.

Pascale Clauzier: One thing of the company that puts -- is the red button that we see everywhere and it's a red button that represents sewing for the -- sewing industry and also, it's like a red button for the stop exploitation.

Pascal Benoksas: And you see that red button on somebody and you say, Oh! Look that person is socially responsible. So that's what we wanted to create with that red button. We are not selling fashionable T-shirts only. We are selling a social part, that every person that buys our T-shirt are buying at the same time. You could buy a T-shirt that was made in let's say, China, but you wouldn't have all that part.

Pascale Clauzier: Every T-shirt has a vibe.

Pascal Benoksas: Yeah, every T-shirt, has a different vibe and people will recognize them soft, through those different T-shirts and messages.