My name is Sam, I am here with WatchMojo dot com. Ever since its inception, Harley Davidson has been a symbol of quality and style and it's been associated with Route 66 and turning up the west ever since. I think even today it's exactly the same, they've revamped their style, revamped their image but they're still a symbol of quality. Now what do you think it is that your audience has typically been older?

Ric Marrero: A lot of people wait until after the kids have literally left the house, to buy a motorcycle and they are having more of free time, also they have some money to spend on disposable recreational events.

Sam: And on luxury obviously.

Ric Marrero: Well luxury, if you would like to think our brand is luxury, that's what some of the others think.

Sam: Now why do you thing Harley Davidson has been a symbol of, kind of, the American turn up the road kind of ideology?

Ric Marrero: Well, partially is because we stuck around so long, I mean, we're celebrating our 105th anniversary this year and that's the longest of any other motorcycle manufacture in the world, so we're pretty happy about that. This is the Dyna Fat Bob, and basically, it's got a fatter back tire, fatter front tire. You'll notice that this is totally chromed out rear shocks, a lot of chrome in the pipes here; it's got a machine gun kind of style exhausts and also kind of beach handlebars, a wide grip handlebars.

Sam: I'm here with the Harley Davidson's Soft Tail Cross Bones bike.

Ric Marrero: Oh, it's got that real old style look, once again blacked out, it's kind of like the Bad Bob, but, it also is a Softail Springer, Softail Springer is kind of descriptive of this front suspension here, which is pretty unique to Harley Davidson. The cross bones, I think, is going to really send us into a new demographic. This is the Rocker, what's really cool about the Rocker is it gives you that custom look and it actually has a suspension. One thing about Choppers is most of them don't have suspension and they are very hard to ride. So this has a nice hidden suspension that gives you the ability to wrap that fender also around that big fat rear tire, and it gives you a nice low seating position, so this has been very well received. Most of them are pretty sold before they are even coming up the country, there's a bike for everyone really.







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