VIDEO
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by
BeetTV
Amanda Richman on Social Strategy for Online Video Growth
VIDEO DESCRIPTION:
The recent TV upfront helped to prove that both social and online video can drive audience and build fan bases for TV shows,
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said Amanda Richman, MediaVest's digital chief in an exclusive interview with Beet.TV. Advertisers are viewing social opportunities as less of a threat and more of a means to complement and drive both a TV and an online video strategy, said Richman, MediaVest's President of Digital.
Posted: 08/23/2011
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Views: 783
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Duration: 07:28
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