Lynn Thompson: It got it all perfect palette flawless skin dramatic eyes all with just the click of your mouse. It’s the Allure virtual store, a beauty experience unlike any other. Where beauty addicts can shop and explore to hearts content.

Agnes Chapski: We found that 76% of women turn to the internet to find out more information and research on beauty and also to make purchases, a beauty purchase which is extremely high. One of the important things also about the Allure virtual store is that you can come to the site and learn more about the products. So, it’s not just about shopping, it’s also about learning how to advise, how to look better.

Lynn Thompson: With just a click you can travel around this modern and chic store and shop the beauty aisles from Olay to Clarins. What else? A diagnostic skin quiz to help to help with your skin care purchases, expert how to videos of beauty bar with its exclusive giveaways and products samples, even a photo upload feature allowing to try on this seasons’ hottest makeup colors and trends with cover girl. And get this.

Female2: Welcome to the Allure—

Lynn Thompson: A personal beauty concierge greets you at the door. And beauty experts are standing by 24 hours a day with tips, trends must have advice and answers to all of your beauty questions.

Female2: I think people get intimidated to buy a four kit or a three kit.

Lynn Thompson: Perfect smoky eyes and sassy red pouch are just a few clicks away. The click to buy feature will link to a proof online retailers Sephora, Ultra, Bergdorf Goodman and Macy’s to name a few.

Agnes Chapski: When you come to Allure virtual store, you’re already coming to a site that’s mandated by beauty experts. There’s a trust level there, very similar to the trust level that a reader has with Allure magazine. We have been able to deliver with this site.

Lynn Thompson: Now that’s beautiful. In New York I’m Lynn Thompson.