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Agency Trading Desk Xaxis Buys Audiences Rather Than Media

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VIDEO DESCRIPTION:
Xaxis, GroupM’s "agency trading desk," is focused on transforming data into audience portraits. Christina Beaumier, VP of ...
Global Client Development at Xaxis, says, "We aggregate all of GroupM’s demand for audiences and then reach out into the marketplace to find the right inventory for those audiences."
Posted: 02/14/2013 | Views: 2,459 | Duration: 13:01
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