VIDEO | by WSJLive

Advertisers Hit the Target With Soccer

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VIDEO DESCRIPTION:
For corporate sponsors even the success of the recent Olympic Games in London pales in comparison to the continuing dominance ...
of soccer. Dow Jones's Simon Zekaria explains why Adidas, the official Olympics sponsor, will make considerably more revenue from soccer.
Posted: 09/17/2012 | Views: 180 | Duration: 03:51
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