In this video we discover the hair coloring line SOLfiNe: Delight in the range Crema Color. Imported from Italy. these quality
products are made with a yogurt base so that it leaves your hair healthy and soft.
Tags:cosmolab,crema color,hair coloring,sofline,watchmojo,yogurt base
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Airen: We all know that eating yogurt is very healthy for your body, but it's actually also great for your hair. Hi! I am Airen from watchmojo.com and today we are at the launch of a new hair dye that uses yogurt as its base. How is this product different than other hair dyes?
Sylvie Guimond: It's ammonia free that's the first thing. If some customer they have allergy, if they are very sensitive, it's like a treatment for the hair. The other thing is, usually those kind of coloring, they are not permanent. This one is permanent, and cover white hair totally.
Airen: Does permanent mean that it just colors gray hair or that it lasts longer?
Sylvie Guimond: Both.
Sylvie Guimond: Yeah, both.
Airen: Why is this a scientific breakthrough, and how did they come to yogurt?
Sylvie Guimond: They used yogurt for cosmetic for a long time. But, it's the first time they use it for coloring, and it's worth, because your hair, it's very, very moisturized, very shiny.
Airen: Can you tell us a little bit about Cosmolab and how Jean Coutu started its relationship with this company from Italy?
Sylvie Guimond: Cosmolab is part of Kimang is a very big cosmetic company. All the hair dresser over there use those products, 28 years ago Madame Coutu tried color and she liked it. So they bring the products here and they make business together for 28 years now.