A Close Up Look at Lanvin for H&M

Margareta Bosch: The collaboration is done by, it’s well respected over Paris and Fashion House and who have very talented designer Alber Elbaz.

Alber Elbaz: I didn’t feel that I'm doing here a project that it’s about to dress for less. I mean it wasn’t about Lanvin going out at lower prices but it was about H&M going to the luxury business.

Margareta Bosch: This is a typical party collection with a lot of dresses, which is also typical for Lanvin. But it also have when you speak on the women side, you also have the blazer where you have the trench and you have some take sharp neutral colors. When it comes to men, it’s a kind of very relax elegance and of course with suit and tuxedo and their shirt.

Alber Elbaz: It was all very personal that’s why we’re not afraid to do like pink dress and a one-shoulder ruffle dress because, we went through with code of what women want and what men would love them to wear and what men want to wear.

Margareta Bosch: I think it’s very creative and I think it’s so beautiful. I think about the sleeve pocket is success, I mean many women loves his dress, his spot and the counter form in them, now it’s a time for picking easily.

Alber Elbaz: One time, a friend of mine told me that every time she wears a long dress, the men fell in love with her. I thought, “Well, that’s great.” And then the day after, I told her I wish actually that next time when you were long time, you fell in love with the men and she says, “What's the difference?” I said, “Active and passive.” So, I like those active women, women in charge. So in any case, I hope now that you have so many more dresses to flaunt and many more women would be falling in love and many more women would be fall in love there.