Mattel's Max Steel Gets Reel Feel
( 01:51 )
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For silverscreen studios, it's comic book adaptations that are currently big business, and Teenage Mutant Ninja Turtles looks set to be this summer's blockbuster. But in recent years the superheroes of the box office have been up against a rather smaller adversary than usual: toys. Movies like "Transformers: Age of Extinction" have seen fans flocking to the cinema in their droves.

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