Is NYC’s Dig Inn the Next Huge Thing in the Restaurant Industry?
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The longtime success of McDonald’s, Burger King, and Wendy’s in the quick-service restaurant industry paved the way for the likes of Chipotle and Panera Bread, which have been dubbed fast casual dining eateries. Armed with healthier menus and associated marketing, as well as stylish interior layouts, Chipotle and Panera Bread have forged a new market in the restaurant business.

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