For China's E-Retailers, 'Singles' Day' Is the New Christmas
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On your marks, get ready, and spend! Welcome to the world's biggest online retail event. Twice the size of Cyber Monday in the U.S. November 11th is known in China as Singles' Day - a time for bachelors and bachelorettes to have fun. But e-commerce giant Alibaba has turned it into an e-shopping bonanza. In 2009 it started offering massive Singles' Day discounts - and other companies quickly joined the madness.

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