There is energy once again in the auto industry which continues to make a recovery. At least that is the vibe coming off
the 2010 Los Angeles Auto Show. Bumper2Bumpertv has a quick roundup of some of the highlights.
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Greg Morris: A few years ago GM didn’t even show up for the event but this year, the Detroit main stage was there with investor showing off a much anticipated production version of the Chevrolet Volt, a current darling of the industry the Volt also was named Green Car of the Year.
Chevy also used LA at the final production version of the Camaro Convertible. Buick showed up with the production versions of the reworked Regal, Regal GS and in the version of the Sedan which hit the US market in 2011.
Male: On the second of August this year, we became an independent company.
Greg Morris: The show was also on occasion for subsidiaries to celebrate their newly independent status.
Male: You can expect us to be leaner, better, smarter and especially faster. It is actually not that the big ones are eating the small ones, it’s that the fast ones are eating the slow ones.
Greg Morris: That independence was also noted by Land Rover and Jaguar that showed off a smaller, more fuel efficient SUV and a high performance hybrid sports car, the X75. Another former Ford subsidiary, Mazda, continues to go its own way with the compact crossover, the Mazda 5.
Former GM subsidiary Saab now owned by Dutch specialty car maker Spyker is bringing a 94X to the market using BMW engine technology and an example of a fast one swallowing a slow one, Fiat the owners of Chrysler returns to the North American market with the 500, an ultra compact Sedan with a 1.4 liter engine and European dimensions.
Female: Ladies and gentlemen, the new Fiat Cinquecento.
Greg Morris: On the Dodge side of the company, a redesigned Durango has been resurrected in hopes of capturing a piece of the shrinking SUVs segment. In the category of if you can afford it, we can build it, of course it took the wraps up of not one or two but three sports car for the very elite. One of the early players in the electric car sweepstakes, Toyota rolled up a concept of the RAV4 powered by Tesla built electric power plant.
And Honda, another early developer of battery powered vehicles unveiled a Fit EV Concept which is closer to production than you might expect. For those who still want the internal combustion experience with good economy, the Infiniti showed up a version of the M class Sedan that bolster proprietary hybrid systems.
At the entry level of the segment, Kia showed up a hybrid Optima using lithium battery technology. For those who are staying with traditional power plant, Ford is bringing the European influenced Focus Sedan and 5-door to the North American market and Hyundai is still betting on the gasoline powered platform for the new Elantra which is a compact with mid-size interior space features. It will be built at the company’s Alabama assembly plant.
This is Greg Morris.
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