Sean: Sean McKeon with competitor.com we’re here at the 2010 Rock N Roll
Mardi Gras Health and Fitness Expo and we’re actually catching up with a
brand new sponsor for Rock N Roll marathon series Brooks I got Mike
here from Brooks. Thanks for taking the minute.

Mike: No problem I love being here.

Sean: And so we wanted to catch up with you guys real quick and I think of
Brooks right now and green silence new shoe from you guys sort of the
new innovative why don’t you talk about it a little bit for us?

Mike: Yes so the Green Silence first and foremost is a light weight racing flat a
neutral racing flat tat we developed it just came out this month and the
great thing about this shoes that are designers, developers everybody that
was working on the shoe were challenged from the start to make the shoe
as eco friendly as they could a very friendly whatever I don’t know what
the latest word is for that but the idea was use the least amount of energy
to produce the shoe literally and from a material standpoint use the
materials that were the most sustainable in terms of their ability try to be
recycled or reuse that end of life and so they really try to circle that around
and we have started this with brooks as you know probably a file logo
which is in a lot of our mid soles almost all of them now.

It’s a biodegradable mid sole but this was another step in that direction are
really working on sustainable shoes from concept all the way to end of life
and so from a material stand point they were able to do a lot of different
things like one piece upper which is a little tough to see probably on the
camera that you can see how this rolls around here so literally this was just
one piece and only that’s a lot of different pieces coming together to get
that fit so that was a challenge from a design stand point and then small
things like the materials that eh laces are made off. The gullies that hold
the laces, the materials themselves we didn’t use hydroflow in the shoe it a
straight down logo which is that additional cushioning component which
we just decided to not use and just to let the ride speak for itself and so
yeah that was a wonderful thing for our team to work on both for the shoe
itself that you came to think you know how beautifully as a great looking
shoe but also a shoe that ride straight for someone that prefer nice legging
for shoe.

Sean: Right.

Mike: But also the learning that happened that we hope to take into future
generations of shoes.

Sean: So make sure you go checkout your local Run specialist or one of the
Rock N Roll Marathon expos you can check out the Green Silence and
thanks so much for giving us a little preview of the shoe.

Mike: No problem we’ll be here.