Sean: Sean McKeon with competitor.com we’re here at the 2010 Rock N Roll Mardi Gras Health and Fitness Expo and we’re actually catching up with a brand new sponsor for Rock N Roll marathon series Brooks I got Mike here from Brooks. Thanks for taking the minute.
Mike: No problem I love being here.
Sean: And so we wanted to catch up with you guys real quick and I think of Brooks right now and green silence new shoe from you guys sort of the new innovative why don’t you talk about it a little bit for us?
Mike: Yes so the Green Silence first and foremost is a light weight racing flat a neutral racing flat tat we developed it just came out this month and the great thing about this shoes that are designers, developers everybody that was working on the shoe were challenged from the start to make the shoe as eco friendly as they could a very friendly whatever I don’t know what the latest word is for that but the idea was use the least amount of energy to produce the shoe literally and from a material standpoint use the materials that were the most sustainable in terms of their ability try to be recycled or reuse that end of life and so they really try to circle that around and we have started this with brooks as you know probably a file logo which is in a lot of our mid soles almost all of them now.
It’s a biodegradable mid sole but this was another step in that direction are really working on sustainable shoes from concept all the way to end of life and so from a material stand point they were able to do a lot of different things like one piece upper which is a little tough to see probably on the camera that you can see how this rolls around here so literally this was just one piece and only that’s a lot of different pieces coming together to get that fit so that was a challenge from a design stand point and then small things like the materials that eh laces are made off. The gullies that hold the laces, the materials themselves we didn’t use hydroflow in the shoe it a straight down logo which is that additional cushioning component which we just decided to not use and just to let the ride speak for itself and so yeah that was a wonderful thing for our team to work on both for the shoe itself that you came to think you know how beautifully as a great looking shoe but also a shoe that ride straight for someone that prefer nice legging for shoe.
Mike: But also the learning that happened that we hope to take into future generations of shoes.
Sean: So make sure you go checkout your local Run specialist or one of the Rock N Roll Marathon expos you can check out the Green Silence and thanks so much for giving us a little preview of the shoe.