VIDEO
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by
BeetTV
"Voting Off" Shows Are Top Social TV Performers
VIDEO DESCRIPTION:
Optimedia uses it own research, as well as data from Nielsen Media Research's NTI database, comScore's Media Metrix and Twitalyzer,
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Google Trends and a host of other analytics to evaluate programs based on audience delivery, involvement and advocacy. In this interview, Greg Kahn explains social TV's subsequent evolution from a means to drive viewership offline to a cross platform focused delivery across mobile and table devices.
Posted: 06/16/2012
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Views: 1,317
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Duration: 05:36
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