Samantha Stephens found a way to live her biggest dream – she opened the world’s first oatmeal bar. This series will introduce you to Sam and women like her who never gave up on their passion and found ways to make their vision a reality. Presented by Quaker.
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Produced: 2014 By: AOL Studios


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OatMeals NY
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  • OatMeals NY OatMeals NY Samantha Stephens opened OatMeals in New York City in 2012, and since then has been thrilling customers with her unique takes on oatmeals garnished with fruits, meats, nuts, spices and more.
  • Inside OatMeals Inside OatMeals When Sam looks up and sees a line of customers out the front door, that's when she realizes she made the right decision. Her vision has become a successful reality.
  • Sam in the Kitchen Sam in the Kitchen Sam prepares to demonstrate her delicious cold oat salad recipe using Quaker Steel Cut Oats.
  • Oat Salad Oat Salad Whether using cranberries and apples, or adding raisins and walnuts, this oat salad is a new twist on wholesome grain salads.
  • Katrina Parris Flowers Katrina Parris Flowers From her shop in West Harlem, Katrina Parris creates beautiful and unique floral arrangements.
  • Katrina Parris Katrina Parris Inspired by her love of gardening with her father as a young girl, Katrina left behind a 15-year career in human resources to open her own floral shop.
  • Flower-Inspired Oatmeal Flower-Inspired Oatmeal Sam infuses cream with lavender flowers before adding it to Quaker Oatmeal and drizzling with honey to create a wonderfully floral aroma and flavor.
  • Physique 57 Studios Physique 57 Studios Jennifer Vaughn Maanavi and Tanya Becker debuted Physique 57 in 2006 and now own studios from L.A. to Dubai.
  • An Elevated Method An Elevated Method With better music and faster choreography, Jennifer and Tanya elevated the Lotte Berk method into one of the harder, most popular barre classes.
  • Date-Infused Oatmeal With Coconut, Cashew and Banana Date-Infused Oatmeal With Coconut, Cashew and Banana The dates in this recipe add a natural sweetness so that no additional sugars are required.
  • Stella and Dot Stella and Dot An entrepreneur at heart, Jessica Herrin turned selling jewelry out of her living room into a multi-million dollar direct sales company, Stella & Dot.
  • Overnight Oatmeal Overnight Oatmeal Mixing this oatmeal together and letting it rest in the refrigerator overnight means you have a tasty, cool treat on the go in the morning.

OatMeals NY

Samantha Stephens opened OatMeals in New York City in 2012, and since then has been thrilling customers with her unique takes on oatmeals garnished with fruits, meats, nuts, spices and more.


ABOUT Samantha Stephens

Sam is originally from Fairfax, VA, and made the move to New York City in 2000 to attend Baruch College. It was here that Sam discovered her true love for oatmeal –the ‘freshman 15’ quickly became the ‘freshman 30’ and she needed a smart way to eat right while living on a NYC-sized budget. Sam started experimenting with oatmeal and was eating it for breakfast, lunch, and even dinner. Inspired by many of NYC's single-item specialty restaurants, the idea of an oatmeal toppings bar blossomed.

Post-college Sam started working in the investment banking world, but she never gave up on her dream. She tested the waters by attending Food Writing and Business Management courses at NYU’s School of Continuing and Professional Studies. Sam took that passion a step further when she graduated from The French Culinary Institute’s Pastry Arts Program in 2010.

After over 11 years of research and nearly giving up on her crazy oatmeal idea, Sam finally opened OatMeals at 120 West 3rd St in New York City's Greenwich Village in June 2012. OatMeals is renowned for original and unique recipes and offers signature sweet and savory oatmeal bowls, oat-based pastries and baked goods.

When not working in the store, Sam also participates in speaking engagements at NYU, educating students about oatmeal and tips for avoiding the “freshman 15.” She recently spoke on the NYU panel “The Rise of the Female Entrepreneur.”

Sam’s passion and creativity for oatmeal is exactly why Quaker named her their Creative Oatmeal Officer in 2013. Together, the two will help inspire oat lovers everywhere to try new and delicious oatmeal creations -- the options are endless.

  • Samantha
  • Ingredients for Success