Luxury-goods companies are trying tactics such as auctioning off xxxxxxx and dishing out practical fashion advice in an attempt to draw in big spenders. The WSJ's Wei Gu speaks with Francis Gouten, director of Gouten Consulting, about which strategies attract Chinese consumers.
The Wall Street Journal is the world’s leading business and financial news publication, delivering the most crucial news of the day, insightful opinion and fair-minded analysis.
Comments