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IPG's Mediabrands Shifts Pay Structure to Pay For Performance

42 Views 06/18/2013 BeetTV

.CANNES -- About half of Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client's money as possible are out of step with the reality of the paid, owned and earned marketing world and that pay-for-performance is a better model for the future.

Tags: pay for performance,cannes lions,matt seiler

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