SHOTLIST:AP TELEVISION - AP CLIENTS ONLYAdel, Iowa - 18 June 20131. Various tight shots of a fluffy cow getting dried, pan to faceMatt Lautner Cattle - Please courtesy2. Various photos of fluffy cowsAP TELEVISION - AP CLIENTS ONLYAdel, Iowa - 18 June 20133. Wideshot of cow getting washed with a hose (nat sound of hose)4. Exterior of Lautner Farms5. Medium shot of cow being brushed by two groomers6. Close up of cow being brushed7. Medium shot of cow being sprayed8. Close up of cow being clipped (nat sound of clippers)9. Medium shot of cow's tail movingMatt Lautner Cattle - Please courtesy10. Various photos of fluffy cowsAP TELEVISION - AP CLIENTS ONLYAdel, Iowa - 18 June 201311. SOUNDBITE (English) Pete Burmeister, Spokesman for Lautner Farms:"Showing cattle and that kind of thing has been around a long time, and it's really kind of a big part of our heritage and agriculture in Iowa at least. Where kids take those animals to the fair and exhibit them, and show off ... working with those animals." IDEAL Video Productions - Please Courtesy12. Shot of promotional flyer for Johnny Football13. Close up of Johnny Football in pen14. Shot of promotional flyer for General Lee15. Close up of General Lee in penAP TELEVISION - AP CLIENTS ONLYAdel, Iowa - 18 June 201316. Medium shot of fluffy cow eating grass17. Exterior of Lautner Farms barn18. Medium shot of fluffy cow in pen19. Close up of cow's faceSTORYLINE:The art of grooming cows so they look like massive poodles is a well-known beautification practice in the show cattle industry that helps sell livestock. The industry practice highlights the product for breeding or harvesting and is decades old. But tell that to the Internet, which became fascinated with the moniker "fluffy cow" after a male cow with a particularly fluffy coat made the rounds online. The cattle _ both male and female _ go through a beauty pageant regiment: They're thoroughly washed, brushed and blow dried. Special oils add an extra fluff. The bull's owner, Matt Lautner of Lautner Farms in Iowa, helps raise many fluffy cows. He's using social media to run with the overwhelming response, and hopes it brings more attention to the industry.SCRIPT:nat sound of blow dryerWe've ALL HEARD OF SHOW DOGS, BUT WHAT ABOUT A SHOW COW? IOWA'S LAUTNER FARMS HAS BEEN PRIMPING COWS AND BULLS FOR YEARS - TO GIVE THEM THE COMPETITIVE EDGE IN THE CATTLE INDUSTRY.DESPITE THEIR UNIQUE APPEARANCE, THESE fluffy COWS ARE NOT A SPECIAL BREED. THEIR COIFFED COATS MAY LOOK SNUGGLY SOFT, BUT BEAUTY COMES AT A THICK PRICE.Nat sound of hoseTHE ENTIRE BEAUTY PAGENT TREATMENT TAKES OVER AN HOUR. AFTER THE COWS ARE WASHED AND BLOWDRIED, GROOMERS USE SPECIAL BRUSHES, COMBS, AND YES - HAIRSPRAY - TO CREATE THE SIGNATURE LOOK. Nat sound of clippersA FINAL TRIM ENSURES NOT A SINGLE HAIR IS OUT OF PLACE.THOUGH THE FLUFFY COWS GAINED WIDESPREAD ATTENTION AFTER PHOTOS LIKE THESE APPEARED ON THE INTERNET, BREEDERS INSIST THE PRACTICE--AND THE COMPETITIVE SPIRIT--IS NOTHING NEW."Showing cattle and that kind of thing has been around a long time, and it's really kind of a big part of our heritage and agriculture in Iowa at least. Where kids take those animals to the fair and exhibit them, and show off ... working with those animals." DESPITE THEIR NEW FOUND FAME, ITS BUSINESS AS USUAL AT LAUTNER FARMS EVEN AS THESE BLOWN OUT BOVINES GET READY FOR THEIR CLOSE-UP.(****END****)