Facebook, Twitter and Google+ are becoming powerhouse media tools which companies can use to control the media world around them. So what are you waiting for, get on the bandwagon.
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Advertising characters and icons are making a comeback, thanks to social media, as marketers find that consumers engage with the characters on Facebook. Suzanne Vranica has details on Lunch Break. Photo: Aflac
Tags:Company Mascots Head to Facebook and Twitter,brand awareness in social media,brand marketing on social media,business branding,business mascot,Suzanne Vranica,Wall Street Journal,wsj lunch break,aflac duck,wendy bounds
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