A Lesson in Advertising With Saatchi & Saatchi's Chairman ( 03:21 )

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March 24 -- Kevin Roberts, chairman at Saatchi & Saatchi, talks about the image of London Mayor Boris Johnson, the challenge of advertising to the millennial generation, and the blurring of age lines in modern media. He speaks on "Bloomberg Surveillance."

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  • Bloomberg Politics videos provide leading coverage of national political news, backed by the editorial firepower of industry-renowned journalists, editors and producers. Bestselling authors Mark Halperin and John Heilemann lead the conversation with non-partisan political reporting, commentary and interviews.

  • A Lesson in Advertising With Saatchi & Saatchi's Chairman (03:21)

    March 24 -- Kevin Roberts, chairman at Saatchi & Saatchi, talks about the image of London Mayor Boris Johnson, the challenge of advertising to the millennial generation, and the blurring of age lines in modern media. He speaks on "Bloomberg Surveillance."

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