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Patrick W. Wetherell

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NOW PLAYING: 115 Views 05/16/2013

Brightcove CEO Sees Expanding Opportunities With Xbox

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Innovid's Powers Interactive Ads For Crackle Across Multiple Devices

Innovid's Powers Interactive Ads For Crackle Acros... Innovid, a New York-based provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devic...

327 Views 05/12/2013

Rick Berke Says Video Will Become as "Central" as Text on the Web

Rick Berke Says Video Will Become as "Central" as ... The New York Times, long a pioneer in producing feature video for the Web, is readying a significant expansion of its video news programming, says Times veter...

592 Views 05/09/2013

Kiip Connects Brands to Consumers Via Achievement-Reward Model

Kiip Connects Brands to Consumers Via Achievement-... Kiip, a mobile rewards app, allows brands to connect with consumers by surprising them with tangible rewards for things they do already in the virtual space, ...

229 Views 05/09/2013

Taco Bell Produces Fan-Made Rockumentary

Taco Bell Produces Fan-Made Rockumentary In conjunction with its Feed the Beat program, Taco Bell is producing a fan-made rockumentary from this year's South by Southwest music festival, focusing on ...

273 Views 05/09/2013

Razorfish's Lord: Consumer-TV Interaction Is on the Rise

Razorfish's Lord: Consumer-TV Interaction Is on th... The growth of consumer-TV program interaction via platforms like Twitter reinforces consumers' demand for "two-way communication," and advertisers are finally...

107 Views 05/09/2013

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